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Introduction
Our introduction

 

CREATING VALUE THROUGH

FOCUS FROM THE START

Our goal is to maximize your brand impact in the long run with short term involvement of specialists. In the end, who else should be in charge of your brand but you?

Stredge:
the European brand & product introduction company. 
What’s in a name?
Stredge is the condensation of strategic focus multiplied with cutting edge creativity. Resulting in strong brands with mileage.

Why?
Why Stredge?

 

21,000 NEW BRANDS ARE LAUNCHED ANNUALLY,
80% OF THEM FAIL

 

Stunning numbers that cry for drastic improvement. We think that’s feasible by applying some serious launch basics and what we call fact-based creativity.

What we do

 

DELIVERING FREEDOM WITHIN A FRAMEWORK

 

We specialize in the introduction phase of brands and products. Stredge launches brands from a pure brand essence based upon strong insights and authentic needs of people.

Services
Our services

 

We deliver brand introductions that consist of:

Brand
concepts

Stredge creates meaningful brands based upon clear insights from the basic instinctive drivers of people and a differentiating, inspiring brand essence.

Brand
names

We develop brand names with mileage, reflecting the true soul of a brand.

Identity
design

Form equals content is our driving philosophy when it comes to identity design. While developing an outstanding look ‘n feel for your brand, we strive for a perfect fit internally and high relevance externally.

Introduction
campaigns

Our introduction campaigns are always a mix of compelling content and cutting-edge creativity, to reach an effective emotional impact. One big idea translated into every necessary medium.

These elements provide a solid framework that gives organizations the freedom and flexiblity of stewardship of their brand.

How?
How we do it

 

SIMPLIFY THE SOLUTION IN A SOLID WAY WITH FACT-BASED CREATIVITY

 

Stredge deploys a working method called Evolutionary Branding: based upon the book of Frank Haveman. It discovers basic consumer needs from the perspective of instinctive drivers of survival. Evolutionary Branding guarantees a consistently high standard of quality.

We use insearch to gain fresh insights that can build meaningful and relevant brand assets.
Our way of working involves clear goal-setting upfront with quantified hard targets that are always tracked and traced.
Our output is productized and prize-tagged with fixed fees for maximum transparancy.

Who?
Who does it?

 

WE WORK AS A TEAM

 

Stredge was founded by Jurjen Born (Creative partner) and Frank Haveman (Strategic consultant) at the 1st of January 2009. Both worked for many years at BSUR Amsterdam and got intrigued by the stunning number of brand introductions worldwide that miserably failed. They joined forces in Stredge to enhance the launch of new brands and products into a specialist brand agency. 

Jurjen Born

Creative partner

Frank Haveman

Strategic consultant

Daan Verwiel

Concept developer

Who else?

We think the time is right for the Hollywood-model, with flexible project-teams of specialists. With our own talentpool, organised in the BrandSociety, we easily expand on demand and shrink again when the job is done.

Stredge works with an inspiring mix of talents and nationalities in all relevant areas of branding. We combine the synergetic skills of strategy, creation, media and production into an effective taskforce. Selecting the teams, we follow the principal’s principle: three experienced canonballs on each eager young gun.

 

 

Work
Work

 

THE PROOF OF THE PUDDING
IS IN THE EATING

 

We have selected a few case summaries of brand introductions we conducted recently. These will give you a pretty good idea of what we’re doing.

 

Vogue

Brand strategy, development of advertising campaign.

Rollz

Create a new brand for an innovative rollator, smartly combined with a wheelchair.

ABN AMRO

Create for ABN AMRO a new brand for the private equity division of Fortis Nederland.

Stichting Video on Demand

Create awareness in the Netherlands for Video-on-Demand.

113 Online

Brand strategy, identity design and web development

Philips

Develop and introduce an internal branding program.

Volvo Construction Machines

Brand name development and identity design for new financial services product that is more efficient.

De Bijenkorf

Create an instructional signing solution for the Bed & Bath departments.

oneMen

Create a clear brand proposition with urgency and call for action.

 

You can also view our Work from the past

and our Logofolio

Tweets

Our partners

 

WE LIKE TO WORK WITH THESE PARTNERS

 

 

Contact
Contact

 

GET IN TOUCH

Contact Information

Please get in touch with us for additional information about Stredge and our services.
If you’re interested in joining our team, please send a message to us.

Tussen de Bogen 34
1013 JB Amsterdam

Email address: info@stredge.eu
Phone: +31 (0)20 671 35 57
Fax: +31 (0)20 423 40 35